Greenwashing goes Main Stream Media

We’ve been contacted by another large pay to play company. You pay them and they write an article about your product and they make the article available to Main Stream Media. (which includes all the big broadcasters and newspapers.)Pay to Play Syndication. Yikes. No vetting.  That means that that any company can pay $5,000 for an article  to be written about the companies green practices. Which may or may not be true.  How can we trust any article we read about  a supposedly eco product or service?

Tagged as: , eco marketing, greenwashing, main stream media